Guidelines for Content Distribution Strategy (2022)

You’ve started creating content that focuses on your niche. What’s next? Just wait? “Build it and they will come” is a thing of the past. It is fierce competition today! Keeping up with the competition means developing a solid distribution strategy.

How does it work? What kind of content do you need to create? How do you build a plan for effectively distributing your content? Throughout this content distribution guide, you’ll find answers to many of your questions.

That sounds great, right? Let’s start with a few basics.

Content Distribution Strategy: A Comprehensive Guide (2022)

Nowadays, where almost anyone with a smartphone can create content, it’s hard to gain traction. If no one reads your content, creating high-quality content will be useless.

Researchers found that 42% of marketers found it very difficult to generate leads from online content. What made it so difficult?

Businesses tend to focus on content creation and distribution 100% of the time. A blogger feels demotivated when no one is reading their blog posts. Having a content distribution strategy for your business is therefore essential!

Infographic of Content Marketing - DigiBozz

What exactly is content distribution? Find out below.

Do you know what Content Distribution is?

Content distribution involves getting your content into the hands, eyes, and ears of the right people. This includes publishing, sharing, and promoting your content across the Internet on all relevant platforms.

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Your content must be published, shared, and promoted across these four media:

  • Email
  • Social Media
  • Forums (like Reddit, Quora, and More)
  • Paid platforms such as Google AdWords and social advertising

You can create a variety of content for distribution. However, it depends on your audience. If your audience loves videos, you should be on YouTube. Videos are what your audience wants to see. Let’s look at a few other types of content.

Types of Content To Be Distributed

To market your business online, you can create a wide range of content types. You should choose your content type wisely since not all of them produce the same results.

Create content that is relevant to your audience by understanding them.

For example, an audience that finds ebooks appealing is unlikely to be interested in videos, and vice versa.

Now, let’s take a look at other types of content you can create for your business.

  • Articles and blog posts
  • Ebooks
  • Templates
  • Checklists
  • Case studies
  • Success stories
  • Whitepapers
  • Research studies
  • Infographics
  • Landing pages
  • Podcasts
  • Newsletters

It goes on and on. You can engage your audience more effectively over the Internet by using these content types.

Make them and let people know about them through social media and email. Make sure the platform performs better for you by analyzing the results and working on it.

Before you do that, however, make sure you are using all of your content distribution channels. Your research will take some time, but you will know which channel is best for you. You can use both free and paid methods of content distribution. 

Channels for paid distribution of content

Distribution of your content can be done with a variety of free media. Organic traffic is generated based on your efforts, of course. However, it takes time! If you want reliable results quickly, consider paying for content distribution.

A few of these channels include PPC campaigns, sponsored posts, and social media advertisements. Platforms like Google AdWords allow you to pay a small amount of money for PPC advertising. Those clicks are charged to your content.

A sponsored post involves paying an influencer with a large following on a social media account the agreed-upon amount. This allows your content to be distributed to your audience without you owning it.

Facebook, Twitter, and other social media platforms allow you to run paid ads. Advertise on YouTube for a lot of return on your investment. Experiment with what works and invest your money there.

Channels for distributing free content

You share your content through content distribution channels. Your choice of distribution channels will depend on your audience. You typically own and cultivate free content distribution channels.

Owned and operated content distribution channels

Those are the channels that you or your company own. In this case, you have control over your distribution channels. For instance, you can maintain a blog or a newsletter, as well as follow you on social media.

Channels that earn revenue from content distribution

In addition to distributing your content through these channels, they are also known as ‘shared channels’. The reason for this is that third parties own them. You can usually post for free on these channels. The content, however, is not yours or yours alone.

Friendly bloggers, relevant forums, review sites, and more are examples of earned content distribution channels.

Content Distribution Strategy – How to Build It

An effective content marketing and distribution strategy is important for several reasons.

Content distribution strategies 

  1. Increases the return on investment of content creation.
  2. Shares content in a systematic manner.
  3. Identify your content’s KPIs for effective analysis.

Here’s how to create a content distribution strategy

  1. Understanding Your Audience
  2. Through Content Audits
  3. Helps You Choose the Right Distribution Channel 
  4. Set the right KPIs and goals for content distribution
  5. So you can market and distribute your content
  6. Analyze the Results and Act Accordingly

Now, let’s take a closer look at each of these six steps. To curate a strategy for distributing your content, you must first understand your audience. 

Understanding Your Audience

Content distribution is about distributing your content to the correct audience, isn’t it? Definitely. Find out who your target audience is. What expectations do they have? How do you reach them? There are many questions to answer.

audience building - DigiBozz

Here’s how it’s done:

  • Gather demographic data (from your site, email, and social media)
  • Ask your audience for feedback
  • Create your buyer personas
  • By researching the keywords your audience uses to contact you

You can then create content based on what they are interested in. Make sure to share it where they use that platform. Your next step should be to audit the platform.

Your Content Needs An Audit

There must be a lot of content you have shared by now. Now is the time to analyze what types of content perform best. There are several tools available for content auditing, including:

How to create forum website content
  • Screaming Frog
  • SEMRush‘s Content Auditor
  • Ahrefs Content Gap tool

However, if you’re interested in manual auditing, here is how to go about it:

  1. Establish your goals
  2. Create a central repository for all your content
  3. Prepare an inventory spreadsheet
  4. Map your content based on the buyer’s journey
  5. Performing an audit today

If you have found out which content does better and why you must have done an excellent job. Choosing the right distribution channels is crucial to the performance of your content. 

Choosing the right distribution channels for your content 

It’s probably more relevant to think about distribution channels than anything else, even the content itself. But why? Because your audience will be defined by these channels. You can then choose the most appropriate medium for the distribution of your content after you define and understand your audience.

THe BEst PLR Website Content
  • YouTube, for example, is the best distribution channel if your audience is video-obsessed. You should post on platforms such as Reddit or Quora if your target audience is there. All you need to do is make sure your content is relevant to your audience.

    Choose the right type of content

    You need to create quality content for your business to grow. You must avoid creating ebooks if your audience wants to watch videos. It’s also important to make ebooks according to your audience’s preferences.

Content Distribution Types for different Content
  • You can create a wide variety of content types, which I have already described. Figure out which type is most appropriate for your audience. To assess the right kind of content, identify the key performance indicators and goals.

    Establish your key results and distribution goals

    To define success, we need key performance indicators (KPIs) and goals. In terms of KPIs, engagements, traffic, and content ranking are examples. Nevertheless, the goal is a particular milestone you must reach.

KPI Analyzing DUring and After the Launch

Set SMART goals that are:

  • Specified
  • Quantitative
  • Achievable
  • Relevant
  • Time-bound

If you don’t, you’ll end up with nothing. “Getting 1000 page views daily” is a better goal than “getting tons of traffic.” I hope you understand. 

Get Your Content Distributed and Marketed

Start distributing your content now that you understand your audience and know the right channels and content types. Make sure you follow your editorial calendar religiously. Use the appropriate channels to distribute your content. Do your best.

Act on the results after analyzing them

Once you have distributed content, analyze the results based on your KPIs and goals. It’s the last step before you distribute the content, but it’s a never-ending process.

Doing this is as important as creating and sharing content on the best distribution channels. You can identify any improvements you need to make by analyzing your content. Take action accordingly. Keep improving.

It is better if your content is discovered by as many people as possible. As well as social media, email, and paid channels, you could distribute it yourself. Below, I’ll share how I distribute content. This is what I do.

Email is the best way to distribute content

Aside from being advantageous, email marketing is also a great way to distribute content. You’ll find that people look forward to exciting and valuable emails – especially if they are receiving the information they are finding useful.

Email Marketing Skills - DigiBozz

To distribute your content via email, follow these tips:

  • Be sure your email is original and meets your audience’s needs
  • Make sure your email is unique and meets your audience’s needs
  • Make sure your email is sent to all your subscribers
  • Make sure your signature includes the latest content

When done correctly, email marketing can yield a 400% return on investment. Email marketing has the power to do that. However, social media cannot be ignored either.

Use your social media channels to share the content

Share your content across all your social media accounts. Find your audience where they are. When promoting a blog post, use an OpenGraph picture to customize its social look.

Social Media

You can share the content on social media by following these steps:

  • Keep your personal and company’s social media accounts updated with recent posts
  • Tweet about your content
  • Post on LinkedIn‘s professional and business profiles
  • Include your post on Instagram and Pinterest as well
  • Publish it on Medium

Share your content on social media if it’s a must-have. This type of content is usually extremely useful for your business. If appropriate, you may also post your content to TikTok, Behance, Snapchat, and others.

Take Advantage of Social Media to Engage Your Audience

It is not enough to share your content on social media. You should also engage your audience on social media. Make sure you are there to engage with people whenever you share your post.

Do not forget to leave comments on other posts as well. In terms of marketing, it’s huge because it contributes to your brand or company’s thought leadership.

Now is the time to create a compelling content marketing strategy! 

If your target audience uses Twitter, for example

  • You can retweet posts from users that share your content
  • As well as respond to them
  • Through your old tweets

Commenting is not the only way to engage your audience. Your posts should also be promoted. Contact some leaders in the industry as well.

Reach out to the people you mention in your posts

You should reach out to industry leaders that you mention in your post. They are the ones who grab the most attention everywhere. Just share their content with your followers or simply ask them for advice.

Building Our Own Mailing System

The following steps should be taken:

  • Make sure you tag the people in your content that you mention
  • Your Outreach influencers so that they know you mentioned them
  • And that they may share your content if they like it

Don’t spam – just keep that in mind. You should respect them and be understanding if they are busy sometimes. Expand your network by utilizing these email outreach tools. 

Reddit is a great place to submit your posts

Communities today are diverse in the online world. Your content will be exposed to more people if you submit it to communities like Reddit, Quora, and more. Join as many relevant communities as you can.

Quora
  • Groups on Facebook
  • Subreddits
  • Slack groups
  • Forums
  • Product launch sites like ProductHunt (if you launch your own)
  • Quora Spaces

In addition, answer all relevant questions on Quora. Distribute your content widely for the best results.

Use paid content distribution to your advantage

Using social media and online communities to share your content can drive organic traffic to your website. You should also consider paid advertisements. These can bring in a large volume of traffic quickly.

  • Boost your Facebook, Instagram, and Twitter posts
  • Use LinkedIn and Quora ads
  • Sponsor a newsletter for your industry
  • Use platforms such as Google AdWords for PPC campaigns

Using paid distribution to reach your audience will enable you to reach them faster. Don’t do it unless you’ve done thorough research, or you’ll lose your money. You’re better off hiring an expert to run your ads.

Links pointing back to your content are called backlinks. This is important to increasing your ranking in search engine results. These links act as a vote. The more votes you get, the better your ranking.

Audit your Site

To get started, follow these steps:

  • Create cornerstone content and reach out to relevant people for links
  • Analyze the SERPs for opportunities to build links
  • Launch a link building campaign (But be careful)

It can be dangerous for you to run a paid link-building campaign. Check the links you receive to make sure they are not spammy. Verify the links you receive to make sure they are not spammy. Otherwise, your ranking may be affected!

You can repurpose your content for other platforms

There are several ways to repurpose content, including video, infographics, Reddit, and Quora. Repurposing content is simple with the right techniques.

Ideas for Content

Creating blog posts and formatting them for the other channels is the easiest method to do this. Your content only needs to be outlined and recycled accordingly. This will ensure you never run out of ideas. Format your content as:

  • Video
  • Slides (PPT, Google Slide, and more)
  • Infographics
  • Social stories (for IG, WhatsApp, TikTok, and more)

In addition, comprehensive content can be repurposed into an ebook. There are no limits here.

Your audience reach will be more comprehensive if you repurpose your content.

To help you distribute your content strategically, let me share a few more tricks and tips.

Tip & Tricks: Other Content Distribution Strategies (2022)

Is it important for your business to be solid? Then you need an effective content distribution strategy. Take full advantage of every chance you get. Here are some tricks and tips to help you distribute your content even more widely.

  • Using POD (bot), you can increase engagement on your LinkedIn posts
  • Using PhantomBuster can help you to gain more followers.
  • Using Slack to share the most recent content can help you to gain more followers.
  • Search for content roundups relevant to your brand and share your content.
  • Share your content via Scoop.it with relevant communities.
  • Look for stories on HARO that relate to your content.
  • Use platforms such as Quuu to distribute your content
  • Triberr can be used to connect bloggers and writers
  • Send in-app notifications to let people know about your new content
  • Do a live chat share your content with your visitors
  • Include references to the content via brochures and materials
  • Create a tweetstorm about the problem your article solves
  • Go on the relevant podcast and mention the content you created.
  • Take part in online summits and promote your content at the end
  • Reference your asset during conferences and presentations 
  • Ask friends, family members, and coworkers to share your content

Remember to include a link to your article in your tweets. That’s how your content is distributed. Organize your time better if you don’t believe you can do it alone. Hire a small team of people to do it for you.

However, you should distribute your content strategically. Otherwise, your content will get lost in the pile of internet content. I hope you find this content distribution guide helpful. Feel free to leave a comment if you have questions.

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