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A STEP-BY-STEP GUIDE TO CREATING YOUR OWN E-COMMERCE WEBSITE
Our lives have been forever changed by the internet.
In addition to work, research, and entertainment, we also use it for socializing. When we can, we also use it to purchase groceries, clothes, electronics, and other digital assets.
Ecommerce can thus prove to be an extremely profitable enterprise. Selling your products online is a necessity before you can make money.
Great websites are essential for an e-commerce business to succeed. Making one is a daunting task if you’ve never done it before. There’s nothing complicated about it.
Find out how to design and build your eCommerce website quickly and easily in this article.
Ecommerce Website Creation Made Easy
Ecommerce is the future and the year 2021 is the best time for entry.
People love the convenience of online shopping since the Coronavirus outbreak has made it their newest hobby.
Your product has already attracted a large base of customers. Partnering with courier companies allows you to sell internationally. I don’t care about geography!
All you need to do is build an eCommerce site that is easy to navigate, offers high-quality products, and provides exceptional customer service, and you’ll be laughing your way to the bank!
Making an eCommerce website is now easier than ever, thanks to sites like WordPress, Zyro, and Squarespace that will handle all the technical stuff for you. Creating an account and purchasing a plan is all you need to start.
More importantly, the service is fast and affordable. WordPress + Bluehost hosting allows you to set up a website in just 2-3 hours (provided you use WordPress).
A business that operates online has the advantage of being able to scale and grow. In paid advertising, you can make this adjustment based on how your target audience behaves.
Numerous plugins and themes are available for you to use to create your dream website. Websites are under your control in terms of how they look, how they function, and what they contain. It’s all up to you!
The Hardest Part of Building an Ecommerce Website
You will lose a lot of business if your website isn’t made for mobile devices, takes too long to load, and has poor-quality product images. Furthermore, product pages should be accessible in just a couple of clicks.
Visitors lack trust, which is another issue.
Security authentication and trust mark can demonstrate to your visitors that your site is secure. Secure SSL certificates are a good way to do this. If your website doesn’t appear to be secure, your customers won’t enter their credit card information.
The processing of payments and shipping are also common eCommerce challenges.
Specific payment methods are preferred by customers. They may abandon your website if your website does not accept this payment method. It may not be possible for a customer to purchase your product or service if you only accept PayPal or Stripe payments.
A seller’s ability to control shipping decisions is limited in eCommerce. There is a lot of room for error because you have to deal with third parties. You may occasionally find that a product arrives damaged, which would reflect poorly on your brand.
Step 1: Register with an eCommerce builder
Ecommerce accounts are necessary before you can set up an eCommerce website.
Making tons of important decisions here is one of the most crucial steps. Choosing a reputable website builder, selecting a domain name, and creating an account are necessary steps.
Among many eCommerce sellers, rushing through seemingly insignificant decisions is a common mistake. Do not fall into their trap.
Make your final decision after weighing the pros and cons before making the final payment.
I highly recommend Bluehost’s WordPress-specific hosting plans for WooCommerce.
Besides being able to customize, secure, give you a free SSL certificate, and give you a free domain name, it also gives you excellent WooCommerce tools for helping you set up, promote, and sell online!
Let’s get started.
Head Over to Bluehost Website
To get started, you need a Bluehost-WordPress-WooCommerce account.
Click on the Start Your Store link on Bluehost’s WooCommerce Hosting product page.
In the next step, you will see the list of available plans—each offering the right combination of e-commerce tools, plugins, security, and expert guidance.
You’ll find various lengths of time just above the pricing options. The 36-month plan is the best option if you’re looking for the biggest bang for your buck.
Because we want to start an eCommerce store, choose the Standard plan with 36 months by clicking 36 Months and clicking Select underneath the heading Standard plan.
Type in the domain name
You need to set up a domain next.
A new domain can be created or an existing domain can be used.
Create a new domain section is where you would enter the domain name and extension of the domain, for instance, .com, .in, .site, .online, .website, etc.
Use a domain you own if you own a domain already and want to use it. To do this, select Use a domain you own and click Next.
You’re not feeling inspired? During the first step, you’ll be able to select a domain. You will do the same for the following step. You can create a domain later by clicking on I’ll do it later.
Creating Your Bluehost Account
Creating an account with Bluehost requires the entry of personal and payment details.
Fill in all the relevant fields relating to your account and payment. Moreover, your site’s functionality and security can be enhanced by purchasing extras.
When you have filled in all relevant fields, such as your personal information and payment information, hit Submit.
You can then get started with the fun part of creating your account after your payment has been successfully processed.
Create Password for Your Account
Well done! Your Bluehost account has been created.
Step 2: Create Your WordPress Website
Websites are most commonly built with WordPress, and this guide is no exception.
You will automatically have one-click access to WordPress after creating an account with Bluehost. Thanks to the hosting option you chose, you will already have WordPress installed. Therefore, you can begin taking action immediately.
Log Into Your Bluehost Account
To start working on your eCommerce website, you will need to log into your Bluehost account again.
Once you’re redirected, you’ll need to enter your email address and password to access the account.
Enter your credentials and click Log In.
Give the green light to your eCommerce site
The button for Creating your website is aptly described as the beginning of your website adventure.
As an alternative to migrating a new website, you can also migrate an existing website. To start the migration, click on Start Migration.
Determine Your Expertise
Afterward, you need to decide on the kind of website you want to create, which, in this case, is an Online Store.
Bluehost is going to ask you a few more questions to make personalized recommendations about plugins and extensions.
Please note: You may skip ahead at any time, but I recommend you take the extra five minutes and go through them now. Get customized options from Bluehost that will fit your eCommerce website the best.
Choosing a Website Theme
To give your website an extra edge over your competition, Bluehost offers an amazing collection of free and premium themes.
Then filter the theme selections to see eCommerce-specific options by selecting whether you want free or paid templates. From the menu bar, click the eCommerce tab.
There are so many options here, you’re completely spoilt for choice!
Like what you see? When the theme pops up on your screen, hover over it and click Use This Theme. The theme I chose was Astra since it was free.
Bluehost will automatically start installing WordPress as soon as you choose a theme.
Go to WordPress
You can find the log-in to WordPress button in the top right corner of your Bluehost dashboard.
After signing up for a WordPress-specific hosting plan, you’ll be automatically directed to your WordPress site-no additional steps required.
Step 3: Integrate WooCommerce with Your WordPress Site
With the WooCommerce plugin, a WordPress website can be transformed into a full-fledged eCommerce store.
Open source, free, and user-friendly, it’s a good option. WooCommerce automates everything from product pages to payment gateway integration to tax calculations, making it a true lifesaver for eCommerce sellers.
You can extend the eCommerce capabilities of your WordPress website by following the steps outlined here.
Your website needs to have the WooCommerce plugin installed and activated. Bluehost’s WooCommerce plans take care of this problem for you.
Immediately after designing the website, you can enter the required information.
Add Your Basic Information
As you enter your business information, you’ll also have the chance to enter details about your store, industry, and product type.
There are a number of questions you’ll have to answer, from your address to the industry and the type of product you intend to list.
Choose Your Ecommerce Website Theme
Now that your theme is active, you can either stick with it or change it and select another theme.
Clicking Continue with my active theme will let me keep Astra.
There you have it! Now you’ll see a popup welcoming you to the online headquarters of your WooCommerce store.
Step 4: Fine-tune the settings of your e-commerce website
Setting up the eCommerce website’s essential elements such as payment gateways, shipping options, and tax calculations plays a large role in this step.
Even though this sounds intimidating, it’s actually not. The right guidance only needs to be provided, and that is precisely what this guide does.
Set up your payment options
From your WooCommerce dashboard, select the Pay for your orders section. Click Set up payments.
Also, consider enabling cash on delivery, but be sure to set up the logistics. Alternatively, you can use PayPal.
Configure Your Tax Rates
You can configure your tax rates for customers using the Setup tax button in WooCommerce. Click the Configure button.
The next step will take you to the Tax tab, where you will be able to configure your standard tax rates among other tax options.
Setting Up Shipping Options
The WooCommerce dashboard is a list of options where you can set up shipping. Select Set up shipping.
You can choose your shipping rates even though WooCommerce will automatically detect the location. Additionally, you can set every zone to be free or to have a fixed price.
After you have done it, click Complete task.
Customize Your Ecommerce Website
Create a custom homepage, upload your company logo, and add a store notice to distinguish yourself from your competition. In the WooCommerce dashboard, choose to Personalize my store.
Your website can be customized using WordPress. That way, you will never feel restricted in your creative endeavors.
After you’ve reviewed everything, click Complete task.
Step 5: Add the products that you want to sell
A website for eCommerce doesn’t make sense if you do not sell anything. In other words, you need to add the products you want to sell next.
Go back to your Bluehost Portal
There are several options available on your Bluehost account’s portal. This is how it will look:
Click Confirm store information. You can select I intend to sell physical and digital products under Products, while most fields will be filled in automatically by Bluehost.
Add Products to Sell
Create your first product by clicking on it.
Adding products to your WooCommerce store is easy with two options: manual and import.
It is undoubtedly quicker to import a product’s information rather than entering it manually, however, not everybody has them. Here is the manual method, keeping this in mind.
Under Enter product information manually, click on Add a product. Your WordPress website will be accessed through this link.
In case you run into any trouble setting it up, it’s of course easy to take a look at two examples WooCommerce already set up for you.
Add New can be found in the WordPress sidebar on the left after selecting Products.
In this stage, you are starting from scratch.
The product’s name, description, and price, as well as its category, must be filled in. As well as uploading product images, you can include gallery images as well.
The tabs above are in addition to General (the one you’re currently in), Inventory (tracking your inventory and adding SKUs), Shipping (product dimensions and shipping costs), Linked Product (upselling complementary products), and Attributes (size, color, etc.).
Check out this detailed guide from WooCommerce to learn how product attributes and categories work.
When you are finished, click Publish.
If you click on All Products in the Products sidebar, you will see the same product list as the previous example.
The following checklist will help you make sure your products are added correctly before you hit Publish.
- Create a title for the product.
- You should enter the long and short product descriptions for the product you are uploading. For better rankings in the SERPs, incorporate SEO words.
- Images of the products should be added.
- Create your WordPress dashboard and upload your product.
- Keeping everything organized requires categorizing each product.
Step 6: Use extra content and plugins to boost conversions
The new eCommerce website you created is complete. In the next section, we look at how you can earn more revenue by bringing more traffic to your website.
Besides the Jetpack option on the WordPress menu bar, you might have also noticed another one.
These plugins, along with others like Yoast SEO, Security, and Site Reviews, will all be of great help to you for engaging payment systems and automating taxes, implementing SEO best practices, enhancing security, and adding social proof, respectively.
Installing and activating plugins is as follows:
- Click on Plugins, then Add New, then click on Save.
- You may type the name of the plugin that you want to install into the search box and then hit Enter.
- To add the plugin to your website, click the Install Now or Activate button.
You will then be guided through the rest of the setup process by the setup wizard within WooCommerce.
Include the necessary content
Having sorted out your plugins, your eCommerce site’s copy and content should be added next. The following is included:
- User experience copy (UX) would be referred to as Microcopy (call to actions (CTA), error messages, navigational copy). You should take your time and write with care since every word matters here. “Buy Now,” for example, can be perceived as too pushy if you’re still in the shopping phase. It might be better to use “Learn More” rather than “Learn More”. Depending on your goals and where your customers are in the buying process, you may need to alter this approach.
- Descriptions of products. I mentioned writing SEO-optimized product descriptions is on your to-do list. Additionally, make sure it is correctly structured and descriptive. To differentiate technical information from prose, I recommend using bullet points.
- About Us. You’ll want to convey more information, especially if this is your first website. You can use great about us copy to explain your business vision, including the story behind it. A brand’s customers like to learn more about its people.
- Contact Page. Any customer who needs assistance or has questions can reach out to you through a contact page. Simple forms can be created using the name, e-mail, and message fields. If you don’t have a contact page plugin, you can easily create one yourself.
Step 7: Make Your Ecommerce Site Public
Does your website look, work, and feel the way you want it to? Once that’s done, you can start selling it!
Launch Your Website
To access the WordPress privacy settings, select Settings from the sidebar.
Finally, you should make sure everything on your website is set and looks the way you want it to—the home page, the contact page, the about page, and anything else you want.
When you’re finished, click Launch.
Well done! Now that you’ve set up your eCommerce website, you’re ready to go!